Episode description
Dunn Street founder and Community Organiser Stephen Donnelly was joined by digital campaigner and Managing Director of Defiance, Jack Milroy.
With both parties shifting significant campaign dollars to beef up their online presence, Jack draws on his online campaign experience with leading progressive organisations in Australia and Canada, to discuss the digital campaign at this federal election.
Jack details the evolution of digital campaigning in liberal democracies and the tools available to campaigners in modern campaign strategy.
He outlines how tasks like fundraising and recruitment work in a digital environment and the key strategies campaigners use to adapt to the ever changing digital landscape.
Jack also weighs in on the ongoing debate around how effective digital is as a persuasion tool and the performance of the ALP and Liberal’s digital campaigns.
You can learn more about digital campaigning by signing up for the Defiance email newsletter at https://defiancedigital.co/
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