Episode description

In an exclusive interview, we had the opportunity to talk with UFI President Michael Duck, who serves as executive vice president, commercial development of Informa Markets, and UFI CEO Kai Hattendorf, to get the inside scoop on the breaking news that UFI kicked off its first Global Congress in U.S. with the launch of a North America Regional Chapter. 

We talked about:

• Why the regional chapter was formed in North America and why now

• What UFI regional chapters do and how they support members

• Who will lead the North America Chapter (volunteer and staffing)

• What benefits members will receive from the chapter

• Why is UFI different from the U.S. based associations

• When and where the chapter will meet next

On Nov. 1, UFI, The Global Association of the Exhibition Industry, kicked off its 90th UFI Global Congress in Las Vegas — the first time for the global gathering to meet in the U.S. — with a member vote during its annual General Assembly to approve the launch of a North America chapter. 

Exhibition Place Toronto General Manager Laura Purdy will chair the new chapter together with vice chairs Kim Carcone, executive vice president, global market events for the Toy Association, and Pepe Navarro, director general for Tarsus/Informa. UFI will work with MAD Event Management, a trade show management company led by President Martha Donato and CEO Marty Glynn, to manage the activities for the new North America chapter. 

Back story

As an integrated part of the industry association ecosystem, UFI has long been active across North America. More than 65 national and international exhibition end events industry associations — including the Society of Independent Show Organizers and the Exhibition Services and Contractors Association in the U.S., AMPROFEC and AMEREF in Mexico and Canadian Association of Exposition Management in Canada — are UFI members. 

“UFI is a trailblazer for collaboration among industry associations – and has been for more than 20 years, with great success around the world,” Hattendorf said. 

“Having seen multi-year stable growth in membership from across North America, UFI opens a North America chapter to ensure these members are well represented in the organization,” said Duck, who helped UFI open its first regional chapter more than 20 years ago. At the time, that regional chapter covered Asia/Pacific, Middle East and Africa. 

As of today, UFI will have five regional chapters, including North America, Europe, Asia/Pacific, Middle East and Latin America. At least 5% of its global membership is based in each of these regions, Hattendorf said.

“We have seen our membership numbers rise constantly across North America,” Duck said. “North America represents a vital and growing share of UFI membership, with 7% of UFI’s 830 member companies based in the region and more than 25% of UFI members with active business in the region.”

Major trade show companies, like Informa, RX and Clarion, are part of the European chapter, as their headquarters are located in Europe.

“Through the chapter, we make sure that the voices and needs of UFI members from Canada, U.S. and Mexico are well represented in UFI’s governing bodies, including the Executive Committee and the Board, as well as through the Chapter leadership,” Duck said.

Hattendorf added, “We can also serve our members and the industry in the region better through the chapter structure and its corresponding regional office.”

Podcast host Danica Tormohlen also shared the top five new stories from Trade Show News Network, Exhibit News Now and Corporate Event News as November begins.

Our guests

UFI President Michael Duck is Executive Vice President – Commercial Development of Informa Markets and Informa Plc. 

He joined the business in 1994 in Hong Kong and has worked in various leadership roles, focused on building up the company’s presence in the Asia region, especially in China and India, and expanding events into the Middle East and Africa. 

He founded and chaired the regional chapter Asia, Middle East and Africa, as well as the Sustainability chapter for UFI.

At Informa, he is working across the global markets business, which spans 30+ international markets, acting as a main point of contact for building relationships and a pipeline of growth activity particularly in Asia, Europe, the Middle East and beyond, through M&A and the internationalization of products and brands. He also supports the wider Informa Group divisions, with commercial activity in Asia.

Michael has volunteered with UFI for 20 years, and he has also been an Executive Committee member of the Hong Kong Exhibition and Convention Industry Association (HKECIA) for over twenty-five years and was Chairman from 1998-2000. 

Connect with him on LinkedIn here.

Kai Hattendorf is Managing Director / CEO of UFI, the Global Association of the Exhibition Industry. He is responsible for UFI activities and events globally, as well as the operation of its Paris headquarters and the offices and presences in Bogota, Brussels, Dubai, Hong Kong, and Shanghai.

From 2019 to 2021, Kai served as Honorary President of the Joint Meetings Industry Council (JMIC), a global Council of international and global associations serving the Business Events Industry, where he remains on the Board.

Prior to his current role, Kai worked in the exhibition industry for numerous years in senior management positions at Messe Frankfurt’s global headquarters, focusing on transformational issues ranging from digitisation to marketing and communications.

Kai’s work in the events industry has been recognized through various awards and recognitions around the world. Most recently he was named “Business Events Strategist of the Year” by PCMA.

His previous career also includes leadership positions in marketing/strategic communications as well as in strategy and product development in the ITC and Media Industry for the Deutsche Telekom Group, the dpa Group (the German Press Agency), and a fintech start-up.

A journalist by education, Kai has internationally reported and worked for the WDR and Radio Bremen broadcasters in Germany, at Euronews in France, the BBC in the UK, and the Voice of America. He holds a Master’s degree from the American University, Washington, DC. He also studied in Dortmund and Edinburgh. 

Connect with him on LinkedIn here.

Podcast Host: Danica Tormohlen

An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Content forTarsus Group, which was recently acquired by Informa for $940 million. In her role, she oversees content for Trade Show News Network, Corporate Event News and Exhibit News Now. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event and exhibition industries.

Tormohlen currently serves as a board member for Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA and Large Show Roundtable — to name a few.

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