Episode description

Caitlyn Correia joined Trade Show Talk to share her experience as President of BlueHive Group, a private, family-owned corporation that serves as the parent company for BlueHive Exhibits, Continental Woodcraft, Trigon Creative and Lime I&D Services. She’s held the position of president since 2021, but she got her start in the industry a number of years ago. She talked about growing up in the industry, as the third generation of a professional trade show family. Under her leadership, BlueHive is set to have its best year yet, serving 150 clients at 1,000 events across the globe in 2024. Last summer, the company expanded its operations by opening a facility in Las Vegas. As we prepare to head to the ExhibitorLIVE in Nashville, Correira gave us a sneak peek into BlueHive’s presence at the trade show. 

Our guest

As the third generation of a professional trade show family, Caitlyn Correia has been in the industry all her life. Caitlyn was first exposed to the exhibit industry at age four when her father started bringing her to work at the family-owned business and continued to learn about and work in the family company during summer vacations as she grew. 

After graduating from Endicott College with a BS in Sports Management and an MBA, Caitlyn recognized her passions for working with people and brands and for bringing conceptual ideas and design to life with tangible experiences and event settings, and officially joined the BlueHive Group in a professional manner. 

During her years at BlueHive, Caitlyn has held a position in almost every department of the company; from the shop where exhibits and event structures are built, to accounting, account management and client services, and marketing. These roles submerged her in the day-to-day operations of the trade show world and the marketing industry, readying her for her current role as President of BlueHive Group and affiliate brand BlueHive Exhibits.

As President, Caitlyn oversees the daily operations of the entire BlueHive Group organization and affiliate brands. Along with the CEO, it’s her responsibility to ensure BlueHive Group is following its mission, policies, and procedures, keeping BlueHive relevant, competitive, corporately responsible and financially responsible, as well as supporting innovation and growth in BlueHive Group services and capabilities. Caitlyn is renowned for her keen attention to detail, flexibility to work with different aspects of the company and exceptional interpersonal skills. Her infectious smile is a mainstay of the Hive.

Her LinkedIn bio can be found here.

Podcast Host: Danica Tormohlen

An award-winning journalist who has covered the trade show industry since 1994, Danica Tormohlen is VP of Content for Informa Connect. In her role, she oversees editorial for Trade Show News Network, Corporate Event News and Exhibit News Now. These leading media brands publish websites, newsletters, social media channels, video, podcasts and online and in-person programming for the trade show, corporate event and exhibition industries.

Tormohlen currently serves as a board member for Women in Exhibitions Network North America chapter. She has been a speaker and moderator at major industry events, including the TSNN Awards, IMEX, IAEE, SISO, UFI, ESCA and Large Show Roundtable — to name a few.

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