Episode description

What does it take to launch and build not one but two trade show businesses? Our guest on this episode is event producer, Jennifer Hoff, CEM, CEO, Taffy Event Strategies, LLC and President, Trifecta Collective LLC, who provides insight on how she started and now leads two trade show businesses. 

As part of her client roster at Taffy Event Strategies, her team recently produced Coverings 2023 that exceeded expectations with a 50% year-over-year increase in attendance. Nearly 27,000 eventgoers gathered April 18-21 at the Orange County Convention Center in Orlando, Fla. 

Hoff shared the details behind the Coverings 2023 event that rivaled pre-pandemic levels and was one of the most dynamic expositions and conferences in its renowned 34-year position as the leading event in the tile and stone industry.  

We take a deeper dive into how she is working with PE company Greylion and Rick McConnell to acquire and build shows through Trifecta Collective. Plus, she explained her biggest challenges as we continue to emerge from the pandemic.

Hoff has decades of industry experience, and she earned the International Association of Exhibitions and Events (IAEE) Woman of Achievement Award. Find out what excites her most about working in the events industry after all these years.

Tormohlen also shared the top headlines and new stories from Trade Show News Network, Exhibit News Now and Corporate Event News that were published in the second half of June 2023.