Episode description
Episode description
Jan Willem Middelburg, Author, Enterprise Big Data Framework
📢❔💬 “Do you think it’s a good idea, or do you know that it’s a good idea”
In this episode, we hear Richard Pharro, CEO of APMG International, talk to Jan Willem Middelburg, CEO of Cybiant and author of The Big Data Framework.
Listen in as we ask Jan about his motivations for setting up the enterprise Big Data Framework, what inspired him, and what continues to inspire him. A vendor-neutral model based solely on capabilities – Jan tells us about how the Big Data Famework “was born because we experienced ' lack' ”, and about his mission to build a big data enterprise, regardless of what technology you are using.
We talk tips and strategies as Jan reveals how Big Data showcases the roadmap to build data visualisation capabilities over time, and how this increases profit and sign-ups in business’. Giving us examples of how building predictive models (based on past customer behavior), has led to business strategies being implemented that led to a 15% increase in customer retention, Jan illustrates how Big Data can contribute to a huge number in terms of profit.
Learn how data-driven decisions will excel the future of project management as we discuss how Big Data shapes how we run our organizations. Specifically, in being able to hone in on what actually gets results. For Jan. Big Data shines a light on tangible outcomes, his favorite question to ask people? “Do you think that’s a good idea, or do you know that’s a good idea”.
However, Big data doesn’t come without its warning lights. Join us as we discuss privacy scandals and hear as Jan explains his views on the danger of big data, and how the value we place on data privacy will divide the future into two.
⚠️ “If the service is free, you are the product”. ⚠️
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