The 1 alcohol surging right now? Local Light Beer… driven by Millennial dads #Dadlennials.
BuzzFeed’s launching a new social media app… because it’s fighting “S.N.A.R.F.”
Elf Beauty says there are “So Many Dicks”... and it’s a lesson on customer engagement.
Plus, Donut Bouquets? Sushi Bouquets? Lego Bouquets? The big new Valentine’s trend is “Faux-quets.”
$ELF $BZFD $BUD
Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of 🍦Ben & Jerry’s Phish Food. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.
“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.
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