Episode description

As a product focused startup podcast, it’s impossible to spend too much time talking about market positioning. What is it and what simple and affordable strategies can bootstrapping founders use to find it, reassess it, and find it again? 

To unpack that I’m joined by Michelle Picoto,  Michelle is the Co-Founder of Deepstar Strategic. She's spent the last 17 years driving business growth through positioning, messaging, and go-to-market strategies, across tech startups, agencies, and enterprises in Europe and Australia.

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The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and written by Declan Magee and edited by Sammy Perryman. Sound design and mix by Rob Clarke

If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch

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