Episode description

Total Addressable Market, or TAM, is an important validation metric that is often misunderstood and misused, so how do you navigate TAM without getting lost in the numbers, and how relevant is TAM to bootstrapping founders?

To unpack this, we're joined by Alex Urquhart - a growth and product marketing specialist and the founder of Market Science, helping businesses understand, prioritise & action the next steps  in growing their business.

The Bootstrap is your twice-weekly source of news and discussion for the wider startup community, focusing on building startups from scratch.

Each week we look at startup news and discussion that goes beyond the latest fund raises by taking a more analytical look at the world of startups, and discussed practical, actionable strategies that any founder and startup can use to start or further their founder journey. 

The Bootstrap is a production of Swivol Media and The Product Bus. It was developed by Scotty Allen, and Declan Magee. This episode was produced and written by Declan Magee and edited by Sammy Perryman. Sound design and mix by Rob Clarke

If you’re an early stage founder looking for resources and practical help, check out theproductbus.com and get in touch 

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