Getting to Yes, And… | Todd Rogers – ‘Writing For Busy Readers’
Jul 02, 2024•Transcript available on Metacast Episode description
Kelly talks to Harvard Professor Todd Rogers about his book “Writing for Busy Readers: Communicate More Effectively in the Real World” that he co-wrote with Jessica Lasky-Fink. “Modern writers need extra help breaking through all the distractions.” “Use fewer words.” “Studies show that all-caps text does not enhance readers’ understanding.” 
