Episode description

During the early years, SEO was the gas that drove the Internet engine. If you wanted your website or your business to go anywhere, the only way it could move was with the proper SEO strategy. It’s not as important as it once was, but there was a time when keyword placement, rankings, taglines, and on and on, were all part of a successful online effort. They were essential and no one was more connected to those things and how to leverage them than today’s guest. 

Rand Fishkin is considered by most to be one of the pre-eminent voices in SEO. He built an incredible business that focused on this service, walked away, and built SparkToro, an audience research software entity, which is moving in that same direction. He’s currently the Co-Founder and CEO of SparkToro and joins us to share interesting insights into his business journey, where he got things wrong, what he learned, and how he’s using those things in his current business, working each day to get business and life right. It’s not all about money, it’s about passion and finding your definition of success!

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