Episode description

Peaches, a young woman of color, uploads a video of herself to Vine. She's impressed with her eyebrows. They're on fleek. The Vine goes viral. Everyone from Ariana Grande to Kim K starts using the word. IHOP uses it to sell pancakes. Denny’s uses it to sell hash browns. Peaches doesn’t make a cent. She doesn't hear from beauty companies. In an era of influencers, Peaches has to start her own Kickstarter to fund a cosmetics line. Who determines who makes money off of memes? And if memes are meant to be remembered, will anyone remember Peaches? Elisa talks with Wired reporter and digital producer, Emma Gray Ellis to find out. 

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