Episode description

It’s RFP (Request for Proposal) season! Cesar Wurm, VP of Commercial and Premium Brands at IHG joins us to explore crucial topics you need to know to maximize success with group business.

Main Points:

• Understanding RFP Season: What it is, why it matters, and how it impacts the hospitality industry.
• Market Projections: Cesar discusses the anticipated 2-3% growth in the coming year and the factors influencing these projections.
• Customer Sentiment: How the general sentiment in the hospitality industry is surprisingly positive despite economic uncertainties.
• Impact of Work-from-Home: The role hybrid work models play in driving group business and the demand for meeting spaces in hotels.
• Evolution of RFP Processes: A look at how RFPs have evolved from static to dynamic pricing models and the importance of total revenue yield management.
• Sustainability and Well-being: Increasing focus on sustainability, well-being, and how these factors are becoming critical in RFP considerations.