772: Sonesta Hotels Marketing & Branding Goes For Personal Connections - podcast episode cover

772: Sonesta Hotels Marketing & Branding Goes For Personal Connections

Jun 06, 202417 minEp 772Transcript available on Metacast
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Episode description

Last week at SonestaCon24 we had the chance to hear from Sonesta’s CBO Elizabeth Harlow and CMO Chris Trick about how the company will define itself to the consumer. We discuss giving their customers access to things you can’t buy with a relationship with Rolling Stone magazine, its rewards program and how they’re leveraging micro influencers.