In this episode of the Unleashing AI podcast, your host Pavel Fakanov is joined by Katie King, CEO of AI in Business, a future-focused consultancy dedicated to helping businesses maintain a competitive edge in the age of AI. The free-flowing discussion pivots around adopting AI across different business processes at companies, specifically focusing on how AI can help make sales and marketing more efficient. Katie touches on the need to ask the right questions and set clear expectations when adopting AI, and the need to train and upskill the workforce at companies so that they can harness the maximum benefit from AI adoption.