Episode description

“There's like five A's to behavioral change. And the first is awareness. The second is acceptance. The third is appreciation. The fourth is adoption. And the fifth is advocacy. And it's really a journey.”

In the upcoming episode of the Beyond Visibility Lounge,  Michael shares valuable insights on overcoming obstacles to widespread adoption. He introduces the five A's of behavior change - Awareness, Acceptance, Appreciation, Adoption, and Advocacy - highlighting the importance of each step in the process, through which the Transportation Unit Identifier (TUID) is set to revolutionize communication within the supply chain, simplifying complex challenges and fostering collaboration.

Tune in to gain insights and learn how TUID can transform your business relationships and streamline operations. 

The full episode goes live on April 9, 2024.