Episode description

Hello, visibility enthusiasts! Welcome to the Beyond Visibility Lounge, the podcast that explores the seen and unseen world of the supply chain, logistics, transportation, and traceability. Join your hosts, Iliriana Kacaniku and Ron Volpe 

 we are on a mission to inspire collaborative visibility innovations in the future. 

Hello, visibility enthusiasts! Welcome to the Beyond Visibility Lounge, the podcast that explores the seen and unseen world of the supply chain, logistics, transportation, and traceability. Join your hosts, Iliriana Kacaniku and Ron Volpe in a conversation that explores supply chain management, supply chain visibility and challenges to wider adoption of the innovative technologies. They host Thomas Madrecki, the Vice President for  Special Projects and Initiatives of the Consumer Brands Association, (previously VP of Supply Chain and Transportation). In this episode, Tom shares about the most frequently iterated pain points and challenges that supply chain managers face in adopting logistics visibility solutions. The need for visibility tools is clear, though integration challenges remain, made more difficult by limited investment opportunities. Tom emphasizes the importance of changing the narrative around visibility and traceability, educating companies on the benefits, and keeping abreast with changing needs. He also discusses the responsibility of solutions providers to differentiate themselves and the role of regulation, investors, and operational excellence in driving adoption.

Beyond Visibility Lounge is produced by the ⁠⁠Open Solve Studio⁠⁠, in collaboration with the ⁠⁠TraceChain⁠⁠.  “⁠⁠Ze-Box America⁠⁠ supported the production of this episode by opening up the podcast recording studio.”

Takeaways:

• Integration and limited investment opportunities are common challenges in adopting logistics visibility solutions.

• Responsibility for integration and interoperability lies with both the solutions providers and the companies themselves.

• Regulation, investor pressure, consumer demand, and operational excellence are driving the adoption of visibility solutions.

• Logistics visibility providers should articulate the benefits and ROI of their solutions to better address the needs of supply chain managers.

Chapters:

00:00 Introduction and Role of Thomas Madrecki

03:27 Common Pain Points in Adopting Logistics Visibility Solutions

09:16 Challenges in Adoption: Integration and Investment

16:51 Responsibility for Integration and Interoperability

25:32 Who Pays for Integration?

28:13 Creating Collaboration between Shippers and Technology Providers

34:24 Advice for Logistics Visibility Providers