What's the relationship between shaping projects and targeting specific metrics for the business? Chris offers a way of thinking of metric goals (like number of signups or usage of a particular feature) as a filter for potential bets. This leads to a discussion about the betting table, who makes the trade-offs about what to do next, and how research into the demand side plays into the shaping and betting process.
Metrics aren't projects | Demand Thinking podcast - Listen or read transcript on Metacast
