Episode description

In this episode, Alex spoke with the Director of Demand Generation at e-days absence management, Tom Whiley.

Sick of paying "research agencies" $10,000's to carry out large research reports... and taking months to do so? 🤔

Yep... me to. 

Well, in today's episode Tom Whiley from e-days discussed how working with a "startup budget" forced the team to think creatively when collating research around a popular topic in their industry. 

🚨And spoiler alert 🚨

... it involved LinkedIn Polls. 

Here are some of the things Tom covered:

✅Why your startup should be considering LinkedIn polls & how they're an alternative to traditional "research agencies"

✅How they used rewards to incentivise their team to post the poll on their own LinkedIn profile. 

✅How they turned the research into 5.5 million organic impressions through getting it featured on popular media publications like Forbes (ZERO paid) 

If you want to connect with Tom on LinkedIn, click here