How Syncari Successfully Launched A New Feature (The Data Fitness Index) | Episode #22

Episode description

In this episode, Tukan spoke with the Director of Demand Generation at Syncari, Aubrey Morgan.

Launching a new feature as a B2B company is tough... especially when every single one of your competitors is doing the same PR "feature-release"

So how do you make your new, shiny feature stand out? 🤔

Well, for today's episode we've got on Aubrey Morgan who was responsible for launching "The Data Fitness Index" - a new feature Syncari were rolling out.

In the episode you'll learn:

1️⃣The distribution channels Aubrey leveraged to promote the feature-release.

2️⃣How they executed a "product-webinar" to show-off the feature to prospective customers.

3️⃣The data behind the feature launch campaign!