Episode description

In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns.

Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel.

But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that:

A) They had to get onboard.

And...

B) They had get onboard FAST.

6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base)

During this conversation, Marlo talks through that journey from start to finish.

P.S. If you want to connect with Marlo, click here