Episode description

In this episode, Alex spoke with the Director of Demand Generation at Outreach - Harmony Anderson.

How do you pivot an entire "in-person" event strategy... overnight? 🤔

Well, for Outreach this is exactly what they had to when COVID hit - they went from last year doing 225 in-person events... to having all of those cancelled back in March, when COVID hit. 

In this episode Harmony breaks down:

➡️ How Outreach pivoted to Virtual & got 13,000+ people to attend their Virtual Event. 

➡️ Why follow-up & everything you do as "marketing collateral" around the event is so important - when it's Virtual. 

➡️ Why she thinks Virtual will never replace the value of in-person & how that impacts "lead scoring" 

An absolute value-packed episode to say the least... especially if you've been on the fence about Virtual Events. 

If you want to check Outreach, click here