Episode description
In this episode, Alex spoke with the VP of Sales & Marketing at Lumavate - Stephanie Cox.
ABM to most sounds pretty daunting... especially when you're a startup.
So, where do you even start when wanting to launch an ABM campaign?
Well, luckily enough we had on the "ABM NINJA" for this episode (Stephanie Cox) who broke down exactly how Lumavate structure their ABM campaigns from start to finish & how they've achieved 35% meeting booking rates (hint: it involves sports cards)
Definitely not one to miss, if you've been seriously considering "ABM" as a marketing/sales approach.
If you want to check out Lumavate, click here
P.S. If you want to join a community where the REAL B2B marketers hang out & be part of weekly AMA's with the guests we have on the show, click here
--- Send in a voice message: https://podcasters.spotify.com/pod/show/show-me-the-data/message