Episode description
Episode description
In this episode, Alex spoke with the Director of Demand Generation - Fernando Nikolić.
How do you build a HIGHLY effective outbound engine (at scale) - that feels personalised? 🤔
Probably one of the hardest things you'll ever have to do as a "Demand Gen" marketer!
Luckily... we managed to steal some time with the BEST of the BEST in the "outbound game" (Fernando Nikolić) who was responsible for building out Xeneta's outbound engine 🚀
Fernando, really didn't hold back in this episode (like at all) - he broke down all 30 touch points of their outbound campaign & how they've managed to personalise every... single... touchpoint.
If you want to check out Xeneta, click here