Episode description

In this episode, Alex spoke with the Director of Marketing at SentinelOne - Yotam Gutman.

Content marketing is a MAZE for most marketers. 

With a lot of companies, falling into the trap of just creating content for the sake of creating content. 

So, how do you actually execute a successful content strategy? 🤔

Well, in this episode Yotam broke down exactly how they're approaching their content strategy for both gated & un-gated content. 

Here are just some of the things we covered in the episode:

➡️ How they package up their best "un-gated content" to create "gated content"

➡️ The three different types of content they create & why it's important 

➡️How they've pivoted their content strategy since COVID & how being the "first-movers" with the content they're producing has helped them stand out.

If you want to check out SentinelOne, click here