Episode description
In this episode, Alex spoke with the Director of Marketing at SentinelOne - Yotam Gutman.
Content marketing is a MAZE for most marketers.
With a lot of companies, falling into the trap of just creating content for the sake of creating content.
So, how do you actually execute a successful content strategy? 🤔
Well, in this episode Yotam broke down exactly how they're approaching their content strategy for both gated & un-gated content.
Here are just some of the things we covered in the episode:
➡️ How they package up their best "un-gated content" to create "gated content"
➡️ The three different types of content they create & why it's important
➡️How they've pivoted their content strategy since COVID & how being the "first-movers" with the content they're producing has helped them stand out.
If you want to check out SentinelOne, click here