Episode description

Chris Benetti, the founder of Smart Author Media shares his expertise on promoting books through paid ad campaigns. He also discusses the use of AI in book marketing, sharing how his team is training Chat GPT to generate personas, and content to maximize book sales.

In this episode, you will be able to:

• Understand the impact of long-term success on an author's career trajectory.

• Master the technique of amplifying book visibility through paid ad campaigns.

• Set up a well-designed ad budget that boosts your book marketing endeavors.

• Learn the framework of priming the advertising pixel for a fruitful ad campaign.

• Comprehend the measuring stick for effective paid advertising in book marketing.