S21 E1: There's No Greater Force Than Culture (Marcus Collins)
Jun 19, 2023•15 min•Transcript available on Metacast Episode description
This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be."