Episode description

In today's episode of the Second in Command podcast, Cameron dives into the strategies he utilized to successfully market his six books, focusing particularly on his latest release, "The Second in Command." 

You'll discover a comprehensive list of practical and cost-effective tips, such as how he leveraged personal connections, social media, and various marketing channels to boost his book's visibility. 

Cameron also offers his thoughts on the power of personal outreach, detailing how he contacted well-connected individuals and referral partners to promote his book.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

• The importance of creating a book that naturally attracts positive reviews and word-of-mouth marketing. (1:03)
• The power of creating a list of well-connected individuals who can help boost early Amazon reviews. (3:45)
• The benefits of asking referral partners to email their lists about your book. (4:40)
• How requesting coverage in various newsletters can enhance your book’s visibility. (6:30)
• The surprising effectiveness of including a book promotion in your email signature for increased sales. (10:30)
• And much more...

Resources:

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• YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast 
• YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold 
• COO Alliance - https://cooalliance.com/ 
• Cameron’s newest book - The Second In Command - https://a.co/d/287lESq 
• Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  
• Cameron’s Website - https://cameronherold.com/ 
• Instagram - https://www.instagram.com/cameron_herold_cooalliance/