Episode description

Why should alcohol have all the fun. The beverages industry is getting a fresh look. With the widespread growth of low and no alcohol options across the category to provocative water brands like Liquid Death.

In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda.

The first part of that discussion talks about the growth potential for low and no alcohol. How we should be approaching marketing and educating consumers. And what comes next. 

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