Episode description
Today’s podcast features a talk from Jake Bailey, Senior Director, Head of Industry and VC Partnerships at Meta, which covers:
- Performance 5 — five data-backed strategies to help marketers maximize performance.
- How these five pillars have evolved and been refined.
- The importance of account simplification.
- How advertisers can succeed with automation.
- How Meta’s Advantage tools can help tap into the power of automation.
- How performance marketers have achieved great results with Advantage+ shopping campaigns.
- Why creative differentiation is so important.
- Using customer data and measuring results effectively.
Resources mentioned:
About Advantage+ shopping campaigns
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