Episode description
On today’s episode, we’re joined by Cristina Marinucci and Ana Golubovic. Cristina is the Global Head of Shopper - Sr. Director, Insights & Analytics at Mondelēz International, a multinational confectionery, food and beverage company. Ana is a designer at EyeSee, a full-service agency that works with consumer packaged goods brands, media, tech and healthcare companies.
We talk about:
- Some of the main issues consumer packaged goods companies (CPGs) are currently facing when it comes to online marketing.
- Meta tools available to companies to help address these issues.
- Mondelēz’s marketing approach across different channels.
- How Meta platforms help customers comfortably purchase online.
- The importance of trust and authenticity online.
- How EyeSee and Mondelēz use data insights to inform their future strategies.
- Trends that could dominate the future online market.
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
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