Episode description

On today’s episode, we’re talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired by Meta.

We talk about:

- The growth of messaging as a preferred form of communication. 

- The shift to business messaging and what it will mean for companies that adopt it.

- Cultural and global trends around how business messaging is evolving.

- Why businesses should embrace messaging now and not later.

- Customer expectations around business messaging vs. traditional channels.

- Advice for companies experimenting with business messaging.

- The most important concepts to keep in mind when adopting business messaging.

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing