Episode description

On today’s episode, we’re joined by Clive Henry, Director of ISV Partnerships at Adobe, and Jennifer Downes, CMO of Global E-Commerce at Lenovo. They’re here to talk about the evolution of advertising and a powerful new integration from Meta and Adobe.

We discuss:

- How the advertising industry is evolving.

- Meta Conversions API tool and how it works.

- Adobe Real-Time CDP and how it works alongside Meta to support advertisers.

- How Lenovo is using Meta Conversions API at scale.

- How Meta Conversions API and Adobe Real-Time CDP help improve performance.

- Some key metrics from Lenovo.

- Some of the insights Jennifer learned from this integration.

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing