Episode description
On today’s episode, we’re joined by Simon Whitcombe, who leads a portion of Meta’s North American sales team, and Vatsal Mehta, Vice President of Business Engineering at Meta.
We talk about:
- Some key business updates across Meta’s platforms.
- How Meta users can ensure they get the most out of Meta’s tools.
- Brand advertising and how it works with performance marketing.
- Key trends in omnichannel marketing.
- How advertisers can continue to drive great performance in a more privacy-focused world.
- How can CMOs prepare their teams for more innovation in the future?
- The future of marketing agencies as AI becomes more powerful.
- How marketers can start building their AI capabilities.
Resources mentioned:
#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing