Episode description

On today’s episode, we’re joined by Ralph Burns. Ralph is the founder and CEO of Tier 11 and the host of Perpetual Traffic, a podcast about acquiring leads and sales for your business through paid traffic.

We talk about:

- Ralph’s background and how he got started.

- The value of short-form video vs. paid media.

- When does a short-form video become long-form?

- Some powerful formulas used in video marketing.

- How to use the call-to-action in short-form videos.

- Ralph’s advice for people getting started with short-form video content.

- The most effective way to produce short-form videos.

- How to use audio in short-form videos.

Learn more about Ralph’s company, Tier 11, and how they’re using short-form video to grow businesses of all kinds.

#innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing