A double episode: First, our experts weigh in on Jaguar's new marketing stunt and concept. And second, Jason drives a prototype Lucid Gravity, the all-new SUV.
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This was a big week for Jaguar, with a controversial ad that got lots of attention, and a wild concept that previews its new 4-door electric GT. Jason feels it's important to remember that the ad served one purpose: to get attention on an automaker we called Dead Brand Walking. And it very much worked.
Jason's Van, Jynah, survived a 1500-mile round-trip to Salt Lake City, joining the mile-high club several times along the way. Thankfully, Vredestein Tires shipped a brand new set of Wintrac Pro winter tires just in time for alpine blizzards, because the Van, Jynah, had to make it across a mountain chain in the snow. Including climbing the famed Donner Pass — with chains.
Afterwards, Jason gets behind the wheel of Lucid’s latest creation – and second ever model – the new 2025 Lucid Gravity SUV. The boys discuss its unrelenting commitment to efficiency across the board: from its range, to interior and cargo space, and even mounting fuse blocks inside of chassis bracing on the Air sedan.
Jason admits to taking an engineering mule for a brief spin and recounts its handling dynamics. Later, while smooshing his face onto a pane of glass at Lucid HQ, Jason spoke with CEO, Peter Rawlinson. Peter personally engineered the ingenious rear hatch seal, and also showed off the new frunk seat with fold-out mud guard.
Then the boys lament the post-fact and internet-troll era which we, unfortunately, continue to live in. Derek defends his honor and encyclopedic knowledge from a viewer who claims the Mercedes CLK DTM had the first AMG engine – not the CLK63 Black Series. Too bad the viewer is incorrect (the CLK DTM used a derivative of the regular production M113; the Black Series used AMG's own M156. And Jason fights off M fans who argue they can “code out” the G80 M3’s faults.
Afterwards, they discuss the state of automotive marketing. First by reminiscing about automotive ads from 20 years ago with staying power, and then by debating whether or not Jaguar’s latest rebranding and ad campaign was a success. Does Jaguar's last-ditch effort to save the marque stand a chance at actually swaying consumers?
Or is it still a Dead Brand Walking?
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Jason Drives The 2025 Lucid Gravity — The Carmudgeon Show w Jason Cammisa & Derek Tam-Scott — Ep 174 | The Carmudgeon Show podcast - Listen or read transcript on Metacast
