Episode description
Episode description
Peter Griffiths is a Global Urban Futures Expert who helps people see and imagine cities differently. In this Master Class on city branding we dive into why brand is so critically important and how to leverage it for maximum impact, how brand impacts people’s lives, African cities to be treated as peers internationally, and so much more.
Listen or watch to explore:
- Why we should think about brand when cities already have so many other challenges to solve.
- Science and data to prove that brand really matters for cities.
- The fascinating correlation between city ‘mentions’ and GDP.
- Exactly how brand impacts on people's lives.
- The South African Cities Network (SACN) city branding toolkit and further recommendations.
- What cities and towns can be doing more of when promoting themselves and how to think strategically.
- How Paris and London partnered to increase footfall by 10%.
- Impact of the pandemic on city branding.
- How cities can stay relevant given new forms of competition arising that can drive people out of cities.
- Asking how your city is likely to be seen from the outside when people learn about it for the first time.
- What African cities learn from other parts of the world.
- Why African cities should be seen as peers internationally.
- Advice for African cities that want to elevate their brand with more impact.
- His vision for the future of cities.