Episode description
Episode description
Erica Joubert is Head of Export Promotion, Joshua Palm is Assistant Export Manager and Jean Scheltema is Chief Marketing and Communications Officer at Wesgro. In episode 5 of the 10 episode Wesgro Series on Future Cities Africa we discuss: Made in the Cape - Innovation in Export Promotion.
This episode is brought to you in partnership with Wesgro
Listen or watch to understand:
- How Wesgro supports Western Cape exports.
- Why exports are important in general.
- Why it is important for an agency like Wesgro to do what it does.
- How the pandemic and lockdowns effected exporters and Wesgro’s ability to facilitate exports from the province.
- How Wesgro’s export team responded to the challenges caused by the pandemic.
- The Cape Trade Portal and how it is positioning the Western Cape as a sought after source market.
- The Made in the Cape campaign.
- The future of Made in the Cape and vision for the next 10 years.
- Lessons learned and how the pandemic has changed the way Wesgro operate and offer export facilitation services going forward post pandemic.
- The Western Cape’s competitive advantage when it comes to exporting.