Sir Jim Ratcliffe's investment in Manchester United with INEOS has brought a welcome re-focusing on sporting achievement as opposed to commercial success. Project 150, encompassing Mission 21 and Mission 1, sets out a clear ambition to have the men's and women's teams winning their respective leagues by 2028, the club's 150th anniversary.
Does this statement of intent, now public knowledge, help channel the attentions and efforts of the club's staff? And is there conflict with recent cost-cutting measures? Chief Executive Omar Berrada is undoubtedly one of the architects of this scheme and responsible for its execution but what about Sir Dave Brailsford, who has no clear job title at Manchester United, and Sir Jim himself?
We attempt to get to the bottom of it all, and assess how likely the club are to achieve their objectives, with Ian, Andy, Laurie, and Athletic Senior Writer Oli Kay.
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TOTD EXTRA: Mission Impossible? | Talk of the Devils: The Athletic FC's Manchester United show podcast - Listen or read transcript on Metacast
