Episode description

In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way.

Topics Covered:

✅ Leaving agency jobs to pursue a creative career

✅ The power of community in the lettering world

✅ How art licensing became a key revenue stream

✅ Overcoming imposter syndrome and self-doubt in design

✅ Why typography and lettering can feel intimidating—and how to push through

✅ Finding confidence despite critique culture in design schools

✅ Their early lettering projects and learning experiences

✅ The importance of practice, challenges, and mentorship in lettering

🎨 Want to learn lettering from Ilana and Katie?

They’re part of the Lettering Seminar 2025, a signature program to master the art and business of lettering! Sign up for the waiting list at theletteringseminar.com.

🔗 Links & Resources:

Goodtype Website: goodtype.us

Follow Goodtype on Instagram: @goodtype

Join the Lettering Seminar 2025 Waiting List: theletteringseminar.com

Enjoy the episode and get inspired to take your lettering to the next level! 🎉