Episode description

There is no shortage of change inside of hypergrowth companies. The channels through which we market to our customers change. The ways we engage with prospects change. But there is an exception. The people on the other side of those interactions -- they remain constant. Today’s guest, Kyle Sutton, breaks down why this one constant matters so much. Kyle is the Senior Director of Marketing at SolarWinds, a publicly traded IT infrastructure company with a market cap of $6 billion dollars. In our conversation, Kyle teaches us how to get to know those end users. We go deep on storytelling, how to learn about your users based on the questions they ask, and why scrappiness is the trait that he looks for on his teams today. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Kyle on Twitter @Seany_Biz @kylesutton @HYPERGROWTH_pod