Episode description

Imagine you are inviting a friend to a party. You call them up, tell them all of these amazing things about the party, and then immediately hang up before you tell them how to get there or when it is. This isn’t far off from the way some people approach marketing email today. That’s where Siftrock comes in. In this week’s episode, Sean takes you inside Drift’s own operations team with Drift’s VP of Strategy Adam Schoenfeld and Marketing Operations Manager Lynn Tan. They explore how a new addition to the tech stack is driving more meaningful conversations with customers and talk through a tactic we now use to level up every single email send at Drift. If you want to see the email bot in action, just send an email to caitlin@hi.drift.com with the subject line “Operations” and our very own email bot (that Lynn built) will reply!