Episode description

It's really encouraging that the tech marketplace is making the transition from AI hype to AI execution. We’re getting into real, concrete use cases that drive outcomes at companies, which is what we care most about on this show.

I wanted to talk to someone who is living and breathing those real use cases every day and could share them with the rest of us. That someone in Kyle Coleman, CMO of Copy.ai, the go-to-market AI platform.

I caught up with Kyle just a couple months into his tenure at Copy.ai, so what’s great about this conversation is he was on just as steep a learning curve as the rest of us when it comes to applying AI to our GTM execution. In our conversation, we talk about what Kyle means by designing for more upstream AI workflows, why operators are critical in creating leverage through AI, and how his team accidentally created a blog post about using AI to write obituaries.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel. You can also check out Kyle's new podcast, Future Proofed, here.

Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.