Episode description

What if someone told you they could increase your company’s bookings by 20 - 40%? Not a bad hook, right?

The strategy to support that hook comes from this week’s guest, Greg Callahan. Greg is a Partner at Bain & Company, and the Founder of Coro Account Planning.

In his work with Bain’s portfolio companies, Greg has developed a blueprint for getting the most yield out of your customers that have the most potential: Strategic Account Management.

In our conversation, we review the four core components of strategic account management, we offer specific plays you can steal to run within your customer base, and Greg explains why if you’re being strategic on everything, you’re being strategic on nothing.

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