Episode description

Andy Raskin is the storyteller of Silicon Valley, the master of strategic narrative. Andy helps CEOs align their teams around a strategic narrative in order to power success in sales, marketing, fundraising, product and recruiting. Clients include VC-backed companies funded by top VC firms like Andreessen Horowitz, Accel, Google Ventures, and First Round Capital. He’s also led strategic narrative training at Salesforce, Uber, Square, Yelp, VMware, Intel, General Assembly and more.

On Andy's podcast "The Bigger Narrative" he talks to CEOs from companies like Zuora, Grin, 360Learning, and Contentful about the power and impact of strategic narrative.

Andy was on the show before - Episode 61 - “How To Tell A Different Story And Create A Movement” back in 2021! So check that one out too.

In this episode we cover:

Quick reminder re: what is strategic narrative;

What does creativity mean to you;

Why startups that are using strategic narrative tend to be more creative (they’re using story as the groundwork for everything they do);

How to run an effective brainstorming session (need to separate idea generation + evaluation);

Andy's creative inspirations.

You can find Andy on LinkedIn

Check out his website

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