Episode description
Episode description
This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off.
This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more.
Devin Reed is the Head of Content at Clari. Devin was also at Gong for almost 5 years and what's interesting about Devin's background is that he's got both the deep Sales (AE) + Marketing (Content) experience which made for a really great convo.
In this episode:
From AE to Head of Content at Gong, how were you using content as part of your role as an AE in those early days;
What have you learned as an AE that you’re bringing into the way you approach Content (HINT: nobody cares about your product);
How late is too late to talk about your product;
Why you don't need the product to enjoy content and advice;
What scrappy things did you pull off at Gong that worked to drive pipeline and revenue;
How do you think about the interplay of Process for sales plus the Creativity of marketing;
Why is one marketing approach better than another given your company size, team skills, industry, audience, etc;
Why did Devin write his new digital playbook Content That Converts (use the code ANNA for a discount!);
AMA - Devin asks me his burning question.
You can find Devin on LinkedIn: https://www.linkedin.com/in/devinreed/
Learn more about Clari: https://www.clari.com/
The Reeder: https://thereeder.co/
Content That Converts playbook: https://convert.thereeder.co/ Use the code “ANNA” for a discount!
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! I would love that so much.
And whenever you’re ready, there are 3 ways I can help you:
1. fractional head of marketing and advisor for early stage startups >> www.furmanovmarketing.com
2. sign up to get my monthly startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes
3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov
You can also find me hanging out on LinkedIn, definitely say hello and tell me which episodes you've listened to >> www.linkedin.com/in/annafurmanov