Episode description
Episode description
This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off.
Peter Light is Co-Founder and CEO at Lumen Energy. Peter and I worked together back in 2021 and at that time Lumen was just a handful of people and they were building out their GTM strategy, positioning, messaging, and team.
About Lumen Energy:
- Founded: 2020
- Funding: Series A ($15.3M total)
- Description: Lumen enables commercial buildings to generate new income from clean energy.
In this episode:
The early days of Lumen Energy (Seed stage) - who did you bring onto the GTM team, what was your GTM strategy;
How did you build trust with prospects as an early stage startup;
What were the high points and what were the struggles at Seed stage;
How much advice did you follow from your early investors;
Why is marketing important and why do you think marketing can be so misunderstood;
AMA - Peter asks me his burning question.
You can find Peter on LinkedIn: www.linkedin.com/in/pelight/
Learn more about Lumen Energy: https://getlumen.com/
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