Episode description

I asked Jay Acunzo to join me (again) on the show because he's a writer and content creator and I believe that we (startup marketers) can learn a lot from people that focus on creative work.

Jay is a writer, podcast host, speaker, and lifelong storyteller on a mission to help you make what matters most. Here's what Jay is up to:

• Host of the podcast Unthinkable
• Newsletter “Playing Favorites” that's helping people push themselves creatively
• Co-Founder of the Creator Kitchen, a membership program helping people push themselves creatively 

Prior, Jay worked in marketing and media roles at Google, HubSpot, ESPN, and VC firm NextView.

Also check out Ep. 99 “What Does It Really Take To Resonate With People?” where we talk about resonance as a top marketing skill, how to write stories that people connect with emotionally, why great marketing is not about who arrives but rather about who stays, how to tie storytelling concepts to the startup world and how can marketers level up (HINT: marketers create a lot of stuff but it’s not gripping).

In this episode we cover:

What does “creativity” mean to you;

Some of the unfortunate impacts of tools like ChatGPT on content creation (HINT: AI is just your intern);

You should care about the results from your content but you also need a space to get better;

Where do many people get stuck in the creative process and what to do about it;

How can marketers bring more of themselves into the work that they’re putting out;

What are you reading and listening to;

Jay asks me his burning question.

You can find Jay on LinkedIn >> www.linkedin.com/in/jayacunzo

Check out his website >> https://jayacunzo.com/

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