Episode description

Soltech has achieved remarkable success in recent years, growing from a small startup to a million-dollar business. For long-time listeners, you probably bought their grow lights already using my coupon code Bloom15, and I’m sure you love them as much as I do! And for those who haven’t, join me in this episode as we talk in-depth with Soltech’s founders and my dear plant friends—Chris, Mike, and Paul—about their remarkable journey, the challenges they overcame, and the strategies that propelled them to the pinnacle of success.

• [06:13] Get to know the three people behind SolTech
• [09:33] What is it like to create a multi-million dollar plant brand?
• [11:28] Which came first, their friendship or the business?
• [12:19] What role did plants play in their college lives?
• [12:58] When did they realize the untapped potential and demand for high-quality grow lights
• [15:58] The tale of Soltech grow lights
• [19:17] Where can you find premium, handcrafted wind chimes that are perfect for gifting?
• [24:03] Difficult sacrifices the founders had to make
• [25:45] Living together and building Soltech
• [26:52] What was their method of accountability and reinforcement for their shared vision?
• [30:48] Reassuring signs of progress amid challenges and doubts
• [34:19] How did community development become integral to Soltech?
• [37:34] Low-cost strategies that resulted in significant results
• [44:02] House plant grow lights vs. cannabis cultivation lights
• [45:26] Why is manipulating the photosynthetic spectrum important in creating a full spectrum grow light?
• [47:02] Why different plants require different colors in the spectrum
• [49:12] New product launching soon: Grove LED bar light
• [54:27] Tips for installing a grow light and ideal plant distance
• [58:38] Obstacles and teachable moments
• [01:08:13] What were some notable moments or achievements in the past year that Soltech's founders go "holy shit"?
• [01:16:38] Where can you find Soltech on social media?

• Soltech Comprehensive Plant Guide
• Soltech Top Plant Books and Guides
• Aspect Grow Lights
• Highland Grow Lights
• Vita Grow Lights

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Check out the full show notes and blog here!

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