The December festive season in Nigeria, commonly referred to as ‘detty December’ have captured the world’s attention. Lagos alone brought in $71.6m in tourism revenue in December 2024, according to the Lagos State Government. How are locals faring with the influx of tourists in a tough economy?
Catherine Nzuki is joined by Oluwatomisin Amokeoja, a journalist with Forbes Africa, to give an overview of ‘detty December’ in Lagos. They unpack what ‘detty December’ is (1:58); where the term originates (3:40); and how it has grown into such a big phenomenon that pulls in celebrities, tourists, and diaspora members (known colloquially as the “I Just Got Back” or IJGBs) (5:59); and what the December celebrations look like for locals (7:54).
Peter Imouokhome, a development economist and consultant based in Lagos joins the podcast to unpack the economics of ‘detty December’. They discuss the causes of the ongoing economic crisis in Nigeria (10:40); its impact on locals (16:29); how the cost of living crisis has led to protests (20:00); and how Nigeria can balance the economic benefits of tourism with its unintended negative effects on locals (25:50).
