Episode description

On today’s episode, Lauren Berty joins us to discuss key tips for monetizing as a social media influencer and what she wishes she knew.

Lauren is a mother, Creative Director, Social Media Strategist, and Content Creator at That Twin Mama, and host of That Twin Mama Podcast! Lauren and her Grammy award-winning husband became twin parents in 2020 with the unexpected birth of their Covid twins who joined their teenage big brother.

With an average monthly reach of millions across multiple social media platforms, the majority of Lauren's audience are moms who seek out her content for realistic portrayals of motherhood that make them feel seen and heard. Lauren inspires through humor and authenticity; working to dismantle the shame, guilt and unattainable idea of "perfection" that society enforces on mothers postpartum.

WHAT LAUREN DISCUSSED:

• Her journey into social media influencing and how she got started.
• The most important first steps for aspiring influencers.
• Strategies for identifying a niche and target audience effectively.
• Ways to start monetizing social media, even with a smaller following.
• The importance of authenticity and building trust with followers.
• Approaching brands for partnerships and key considerations during these interactions.
• Common pitfalls in the influencer industry and how beginners can avoid them.
• Things she wishes she had known before starting her influencing career.
• Tips on managing the business side of influencing, including contracts, finances, and taxes.
• Staying motivated and consistent in a competitive industry.

AND SO MUCH MORE

HOW TO KEEP UP WITH LAUREN:

• Instagram: https://www.instagram.com/thattwinmama_
• Tiktok: Lauren Berty (@thattwinmama_)
• Youtube https://www.youtube.com/@ThatTwinMama
• Website www.thattwinmama.com

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